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That's right! Apple spilled its guts at Keynote 2025, and as usual, they pulled out all the stops on the marketing front....
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Apple Keynote 2025: we've broken down the announcements for you!
Have you been following Apple 's new releases?
That's right! Apple spilled its guts at Keynote 2025, and as usual, they pulled out all the stops on the marketing front. Between watches that become real guardian angels and phones that will make your old model look like a paperweight, there's enough to make your head spin.
Don't panic! At Refabz, we've translated the technical jargon for you.
Here's a summary of what's new from September 19.
1. accessories: more stable, more intelligent
Let's start with the things that make noise... or cancel it out!
Let's see what's inside:
- Quiet, it runs! Noise reduction is even better.
Ideal for surviving the subway or the office.
- Sporty at heart: they're more stable, resistant to perspiration and intense effort, and feature a built-in sports tracker.
- The pocket translator: They now offer live translation, handy if you travel a lot.
- Bonus: improved autonomy.
Let's be honest: in terms of design, there's nothing New the sun. Yes, noise reduction has been refined, battery life is slightly better, and there's a live translation mode for globetrotters... but does that radically change your daily life? Not really.
They will be launched at a price of €249, but Refabz has a great deal for you! Opt for refurbished AirPods Pro 2. They already offer excellent noise reduction, solid battery life, the same stability for your workouts, and are even compatible with live translation with iOS 26. And the icing on the cake is that you pay much less for them, while doing your bit for the planet. Why spend more for a minor detail?
Apple focuses on your health, turning your watch into a personal lifeguard
These models don't show any major changes, but they are more resistant, more attractive and their autonomy is better. Let's take a closer look:
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Apple Watch Series 11, SE 3 and Ultra 3
- Watch Series 11: It's made to "save lives" with sleep tracking, heart rate monitoring, automatic fire call, etc.
From €449.
- Watch SE 3: integrates the S10 chip and its functionalities. Above all, it charges faster.
From €269.
- Watch Ultra 3: The big gun for adventurers. It's equipped with a new screen so you can see superbly, even in the heat of the day. The icing on the cake: it supports satellite connectivity in case your phone doesn't get a signal.
From €899.
Apple's new Series 11, SE 3 and Ultra 3 boast a few technical tweaks. But I assure you that previous generations already do all this, without having anything to envy the latest. That's where Refabz comes in, with refurbishedApple Watches that do the same... for less.
2. the iPhone 17: a screen that packs a punch
This is where things get tricky. The iPhone 17 range comes in three flavors: the 17 (classic), the Air (the slimmest) and the Pros (the racing beasts).
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This basic model is no longer an entry-level model, but steals the best innovations from the old Pro models:
- A stunning screen: 6.3 inches with thinner edges
It features the ProMotion of Pro models, which means your screen can refresh at up to 120 Hz. Basically, it's super smooth when you scroll.
- XXL legibility: you can finally use your phone under the midday sun without squinting. The screen reaches a peak brightness of 3000 nits.
- Always on time: theAlways-On Display operates in ultra-saving mode (1 Hz) to show you your activities without draining the battery.
- Strength: Ceramic Shield 2 is three times stronger than the previous version, with a 7-layer anti-reflective coating.
- Top selfies : The new front camera Center Stage front camera larger sensor and is square-shaped. With a resolution up to 18 MPit gives you more framing possibilities and better stabilization. Say goodbye to selfies with your head cut off!
- Motor: Powered by the A19 chip .
- Battery life: You can watch up to 8 hours more video than on the iPhone 16, and it recharges wirelessly to 50% in just 20 minutes.
It is available from €969.
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It's the new kid on the block, designed for finesse and lightness.
- Design: This is the thinnest (5.6 mm) and lightest iPhone, built with Grade 5 Titanium for extra strength.
- Energy performance: it uses the A19 Pro chip (top for solo tasks), the new N1 chip (for Wi-Fi 7 and Bluetooth 6) and above all a new C1X modem, twice as fast and consuming 30% less energy.
In fact, it's the most energy-efficient iPhone ever.
- Photo/Video fun: In addition to the 48 MP Fusion camera, it offers a cool new feature: Double Capture, which lets you shoot with the front and rear cameras at the same time!
It starts at €1229.
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For those who don't mess around (gaming, video editing, photo retouching, etc.), these models are the war machines of the range.
- Race chip: They feature the A19 Pro chip.
- No more overheating: Apple has integrated a heat management system that uses a steam chamber to evacuate the heat!
This is aerospace technology.
- Durable case: The case is made of forged aluminum(unibody) with a thermal conductivity 20 times greater than that of titanium, while remaining lighter.
- Battery and storage: the Pro Max promises up to 39 hours of video , while the Max can store up to 2TB.
- The telephoto lens of death: the 48 MP Fusion camera is multiplied by three, and the Pro telephoto lens can go up to 4x and even 8x optical zoom. For photos, you can zoom in up to 40 times.
Mind you, for video pros, we're talking about crazy features like HDR Dolby Vision and ProRes Log.
The Pro and Max models start at €1,329 and €1,479 respectively.
Conclusion: Apple 2025, innovation that thrills without revolutionizing!
Here we go again, Apple s Keynote 2025, and it's safe to say they still know how to make our eyes shine (and our wallets lighter 👀) !
Between the AirPods Pro 3 that follow you through your most intense sports sessions, the Apple Watch that play everyday heroes with style, and the iPhone 17 that push the limits of thinness, power and photography, there's plenty to fall for (or not after all).
While not major revolutions, these improvements confirmApple 's direction towards greater reliability and efficiency.
From September 19, these new products will hit the market. A good opportunity for Refabz to continue offering similar refurbished alternatives, of high quality, durability and affordability, in line with today's technological expectations.
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