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Apple 2025: We've broken down the announcements for you!

Posted on: October 13, 2025

Have you been following the new products Apple has announced Apple

That's right! Apple all the stops at the 2025 Keynote, and as usual, they really went all out with the marketing. Between watches that turn into real guardian angels and phones that'll make your old model look like a paperweight, there's plenty to make your head spin.

 

Don't panic! At Refabz, we've broken down the technical jargon for you.
Here's a summary of the new features coming on September 19.

1. Accessories: more stable, smarter

Let’s start with what makes noise… or cancels it out!

AirPods Pro 3

Let's see what's inside:

 

• Quiet, we're rolling! The noise reduction is even better.

Perfect for getting by on the subway or at the office.

• Built for sports: They’re more durable, sweat-resistant, and designed to withstand intense physical activity, and they include fitness tracking features.

• The pocket translator: They now offer real-time translation, which is handy if you travel often.

• Bonus: Battery life has been improved.

 

Let’s be honest: design-wise, there’s nothing New the sun. Sure, the noise cancellation has been refined, the battery life is a bit better, and they’ve thrown in a live translation mode for globetrotters… but does that radically change your daily life? Not really.

They’ll launch at a price of €249, but Refabz has a great deal for you! Go for refurbished AirPods Pro 2. They already offer excellent noise cancellation, solid battery life, the same stability for your workouts, and are even compatible with live translation on iOS 26. And the icing on the cake: you pay way less for them, all while doing your part for the planet. Why spend more on a minor detail?

Explore the AirPods lineup

Apple all out for your health, turning the watch into a true personal lifesaver

These models don't feature any major changes; they're more durable, more attractive, and have better battery life. Let's take a closer look at them:

       Apple Series 11, SE 3, and Ultra 3  

  • Watch Series 11: It’s designed to “save lives” by tracking sleep and heart rate, automatically calling the fire department, and more.

    Starting at €449.

  • Watch SE 3: It features the S10 chip and all its capabilities. Best of all, it charges faster.

    Starting at €269.

  • Watch Ultra 3: The heavy hitter for adventurers. It features a new display so you can see everything clearly, even in bright sunlight. The icing on the cake: it supports satellite connectivity in case your phone has no signal.

    Starting at €899. 

At Apple, the new Series 11, SE 3, and Ultra 3 boast a few technical upgrades. But I can assure you that the previous generations already do all that—and are every bit as good as the latest models. That’s where Refabz comes in, offering refurbishedApple that do the same job… for less.

Explore theApple lineup

2. The iPhone 17: A Display That Packs a Punch 

That's where things get complicated. The iPhone 17 lineup comes in three versions: the 17 (the standard model), the Air (the thinnest), and the Pros (the high-performance models).

iPhone 17 (the classic, but with a boost)

This base model is no longer an entry-level device; it incorporates the best innovations from previous Pro models:

 

• An amazing screen: It’s 6.3 inches with thinner bezels

It features ProMotion, just like the Pro models, which means your screen can refresh at up to 120 Hz. Basically, it’s super smooth when you scroll.

 

• XXL readability: You can finally use your phone in bright midday sunlight without squinting. The screen reaches a peak brightness of 3,000 nits.

 

• Always on time: TheAlways-On Display runs in ultra-low-power mode (1 Hz) to show you your activity without draining the battery.

 

• Durability: Ceramic Shield 2 is three times more durable than the previous version, with a 7-layer anti-reflective coating.

 

• Great selfies: The new front camera Center Stage features a larger sensor and is square-shaped. With a resolution up to 18 MP, it gives you more framing options and better stabilization. No more selfies where your head is cut off!

 

• Processor: It is powered by the A19 chip .

 

• Battery life: You can watch up to 8 hours more of video than on the iPhone 16, and it charges wirelessly to 50% in just 20 minutes.

 

It is available starting at €969.

iPhone Air (the lightweight)

This is the newest addition to the lineup, designed for slimness and lightness.

 

• Design: It’s the thinnest (5.6 mm) and lightest iPhone, built with Grade 5 titanium for exceptional durability.

 

• Energy efficiency: It features the A19 Pro chip (top-of-the-line for single-tasking), the new N1 chip (for Wi-Fi 7 and Bluetooth 6), and, most importantly, a new C1X modem that’s twice as fast and uses 30% less energy.

In fact, it’s the most energy-efficient iPhone

 

• Fun photos and videos: In addition to the 48 MP Fusion camera, it offers a cool new feature: Dual Capture, which lets you record video with both the front and rear cameras at the same time!

 

Prices start at €1,229.

iPhone 17 Pro and Max (the kings of tech)

For those who don't hold back (gaming, video editing, photo editing, etc.), these models are the powerhouse machines of the lineup.

 

• Processor: They feature the A19 Pro processor.

 

• No more overheating: Apple built in a thermal management system that uses a vapor chamber to dissipate heat!

That's aerospace technology.

 

• Durable housing: The housing is made of forged aluminum (unibody) with thermal conductivity 20 times greater than that of titanium, while remaining lighter.

 

• Battery and Storage: The Pro Max promises up to 39 hours of video playback, andstorage capacity can go up to 2 TB for the Max.

 

• The ultimate telephoto lens: The 48MP Fusion camera is tripled, and the Pro telephoto lens can zoom up to 4x optically and even 8x. For photos, you can zoom in up to 40x.

 

Heads up, video pros: we're talking about some seriously awesome features like Dolby Vision HDR and ProRes Log.

 

The Pro and Max start at €1,329 and €1,479, respectively.

 

Conclusion: Apple —innovation that excites without completely revolutionizing everything!

Here we go again— Apple back with its 2025 Keynote, and it’s safe to say they still know how to make our eyes light up (and our wallets a little lighter) 👀)!

Between the AirPods Pro 3 that keep up with you during your most intense workouts, the Apple that play the hero of everyday life with style, and the iPhone 17s that push the limits of thinness, power, and photography, there’s plenty to fall for (or maybe not, after all).

While not groundbreaking, these improvements confirmApple moveApple greater reliability and efficiency.

 

Starting September 19, these new products will hit the market. This is a great opportunity for Refabz to continue offering similar refurbished alternatives that are high-quality, durable, and affordable, in line with today’s technological expectations.

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